bbno$ defines how to independently and unapologetically build a reputation and success as an artist in the ever changing music industry.

It's a testament to how well his music and brand connects with his fans and modern culture at large. “I would say that I'm pretty stoked on life 24/7,” says bbno$ (pronounced “baby no money”). His baseline enthusiasm spills out into his music, his colorful music videos, and his growing online identity as a gamer under the moniker bbnogames. His raps place an emphasis on creative melodies, humor, and mischievous wordplay, while his philosophy of avoiding overthinking at all costs allows his true personality to shine through. bbno$ is a renaissance man in the age of the internet, and his career, a story of both virality and sheer persistence, is just getting started